Channel: Alanis Business Academy

Category: Education

Tags: what is the marketing environmentmarketing strategybusinessmarketing environment tutorialmarketing mixmarketing environment explainedmarketing environment forcesmarketing environment influence on businessintroduction to businessmarketingmarketing 101business and the marketing environmentmarketing environmenthow does the marketing environment affect business

Description: Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: youtube.com/alanisbusinessacademy?sub_confirmation=1 A common component of many marketing courses, the marketing environment consists of several external forces that can influence a business. By understanding these forces, marketers have the opportunity to adapt their marketing strategies (product, price, place, and promotion) in an attempt to cater to consumers. These forces include political, legal, and regulatory, competitive and economic, technological, and social. During this lecture we'll talk more specifically about the marketing environment, it's importance, and I'll even provide examples to help you better understand each of the marketing environment forces.